Nutrition Trend Check-In: What We Got Right (and What Surprised Us) in 2025

At the end of 2024, we predicted the top food and nutrition trends that would shape 2025. Now that we’re halfway through the year, it’s time to revisit those expert forecasts. Which trends are still gaining momentum? Which ones fizzled out? And what new developments no one saw coming are now redefining what healthy eating looks like?

Here’s a look at what’s holding strong, what surprised us, and what to keep an eye on for the rest of the year.

What We Got Right (So Far)

Fiber Is Finally Having Its Moment

When we predicted fiber would trend in 2025, it wasn’t just wishful thinking. High-fiber foods are everywhere these days, including gut-friendly yogurts, fiber-enriched snack bars, and even sodas—and consumers are paying attention.

More people are tracking their fiber intake, sharing high-fiber meal ideas online, and learning how this one nutrient can support gut health, weight loss, and longevity. “Fiber isn’t a fad,” says Katherine Basbaum, a dietitian for MyFitnessPal. “It’s been backed by science for years. It’s only recently that mainstream media caught on, turning long-standing nutrition advice into a trend. And that’s a good thing!” (1) 

Pro tip: If you’re not already tracking your daily fiber intake, the MyFitnessPal app can help you set a goal and  gradually increase your intake over time..

Protein Is Still the Main Character

Protein-forward diets aren’t going anywhere. Whether it’s protein-enriched pasta or Greek yogurt with 20+ grams per cup, the high-protein trend continues to boom. Social media is full of “protein hacks” (yes, cottage cheese is still a thing), and protein is top-of-mind for anyone trying to build muscle or stay full longer.

GLP-1 users are especially focused on protein intake to help preserve lean muscle mass during weight loss. “GLP-1s reduce appetite, which helps with weight loss—but if you’re not prioritizing high-quality protein, you may be at greater risk of losing muscle, feeling weak, or missing out on nutrients that support bone health,” says Basbaum. (2)

Pro tip: Our free high-protein meal plan in the MyFitnessPal app offers delicious ways to boost protein at every meal.

GLP-1 Friendly Eating Is Gaining Popularity 

With the continued rise of GLP-1 medications, we’re seeing a real shift in how people think about nutrition. Smaller appetites mean every bite has to count—and nutrient density is key.

There’s growing demand for high-protein, fiber-rich, and antioxidant-packed meals. “When you are taking a GLP-1 and your appetite and food intake are reduced, there isn’t much wiggle room for meeting your nutrient needs,” says Basbaum. “One of the  best way to do this is to aim for nutrient-rich whole foods as much as possible to ensure that you are getting your macronutrient, micronutrient and fiber needs met.” 

Affordable Nutrition Still Matters

As grocery prices remain high, the hunt for nutrient-dense foods that don’t break the bank continues. Canned beans, frozen produce, and bulk grains are trending for a reason—they’re affordable and versatile.

Recipes that break down cost per serving are gaining traction, and we’re seeing a steady rise in interest around batch cooking and minimizing food waste. For many, that means meal planning. According to Emily Sullivan, a dietitian with MyFitnessPal, meal planning can help you stick to a budget in many ways, including:

• Reduce food waste by buying only what you’ll use
• Plan meals that use the same ingredients in multiple ways
• Use what’s already in your fridge and pantry first
• Build your meal plan around weekly grocery store sales

Pro tip: Use MyFitnessPal’s Meal Planner to map out your week of meals before you shop. It can help you stick to a plan, reduce  food waste, and shop more efficiently—so you may save money and make more nutritious choices.

What Surprised Us

Protein Desserts Took Over Our Feeds

We expected protein to trend—but we didn’t predict the dessertification of the entire category. From protein brownies to collagen cookie dough, this space is growing fast. Social media helped fuel the craze, with creators sharing healthified versions of favorite treats that still satisfy a sweet tooth.

“The rise of the Ninja Creami made it easy for anyone to whip up high-protein ice cream that’s both tasty and helps meet daily protein goals,” says Sullivan. Though she cautions followers of this trend to be mindful of added sugars and how much protein is actually in any “high protein” dessert. 

Pro tip: Want a protein treat that actually tastes good? Skip the pricey packaged bars and try making your own. Blend cottage cheese, cocoa powder, and a touch of maple syrup for a high-protein chocolate mousse that feels indulgent without the sugar crash.

Fermented Foods Got Cool Again

We knew gut health would stay on trend, but the viral rise of kefir, kimchi, and miso-based sauces exceeded expectations. TikTokers are now flavoring their meals with fermented ingredients, and grocery stores are dedicating more space to these gut-friendly staples.

“People are starting to pay attention to gut health, and for good reason. The gut microbiome plays an important role in overall health, including factors linked to chronic disease, , and we know that fermented foods can influence  the gut microbiome in both the short and long term,” notes Sullivan. (3, 4)

Pro tip: Not sure where to start with fermented foods? Add a spoonful of kimchi or sauerkraut to grain bowls or avocado toast. You’ll boost flavor and gut-friendly bacteria—no complicated prep required

Prebiotic Sodas Are the New Wellness Drink

Gut-healthy sodas with added fiber or prebiotics have taken off, bridging the gap between fun and function. They’re trendy, tasty, and—thanks to influencers—suddenly everywhere. 

“Prebiotic sodas have increased in popularity as consumers look for gut-friendly alternatives to traditional sugary sodas. These fizzy drinks contain dietary fibers like inulin, which can help nourish beneficial gut bacteria and support digestive health, depending on individual needs,” says Lauren Cuda, a dietitian with MyFitnessPal.

Pro tip: Prebiotic soda can offer some nutritional benefit, but it shouldn’t be your primary source of fiber. One of the  best ways to support digestive health is by regularly eating fiber-rich foods

What’s Losing Steam

Personalized Nutrition Tech Is Still Niche

We expected more people to jump on the wearables bandwagon, using real-time data to make nutrition decisions. But while continuous glucose monitors and metabolic trackers are on the rise, they’re still mostly used by athletes and hard-core health enthusiasts—not everyday eaters. High cost and complexity may be slowing adoption.

“There’s limited evidence of health benefits for those without diabetes. For healthy people, the cost may not be justifiable,” says Denise Hernandez, a dietitian with MyFitnessPal.

Intermittent Fasting Has Quieted Down

Intermittent fasting is a thing, but it’s no longer the buzziest trend in the room. Thanks to changing routines, rising interest in intuitive eating, and GLP-1s curbing appetites, intermittent fasting feels less like a hot trend, according to Hernandez.

What to Watch for the Rest of 2025

The Beauty-From-Within Boom

Expect more foods promising benefits beyond nutrition—like glowing skin, stronger hair, and better joints. Collagen, hyaluronic acid, and biotin-enriched snacks are picking up steam in 2025’s second half.

“There’s a strong push for more natural solutions and I think that’s why people are leaning into collagen and biotin! According to a research study done by Hend Al-Atif, oral supplementation of collagen was found to improve the moisture and elasticity of the skin,” says Daisy Mercer, a dietitian with MyFitnessPal. (5)

Carbon-Conscious Eating

Sustainability is no longer a side note. Look out for food brands that spotlight their carbon impact, especially in the protein aisle. Whether it’s plant-based proteins or regeneratively raised meat, climate-minded eating is growing fast—especially among Gen Z.

Just be aware that a label that says sustainable doesn’t mean the food is nutrient dense. “Check ingredients and nutrition labels. Look for foods lower in sodium, saturated fat, and sodium,” advises Mercer. 

The Return of “Smart Carbs”

Carbs are getting a glow-up. Think ancient grains, fiber-rich starches, and resistant starches like green bananas and cooled potatoes. Instead of fearing carbs, more people are learning how to use them for energy, fullness, and gut health.

“After years of low-carb hype, complex carbs are making a comeback thanks to their fiber, vitamin, mineral and antioxidant content,” says Joanna Gregg, a dietitian with MyFitnessPal. “Nutrient dense carbs like whole grains, fruits, vegetables and legumes don’t just fuel your body—they also support gut health, heart health, and may help stabilize blood sugar.”

The Takeaway

Food trends will always evolve, but the goals remain the same: to feel good, stay healthy, and eat in a way that works for your life. Whether you’re focused on protein, fiber, affordability, or just making small improvements, the MyFitnessPal app is here to help you track your progress and make informed choices every step of the way.

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