209: when what used to work doesn’t anymore

Hi friends!

I’m finally back with a new podcast episode and apparently I had a lot to say.

This one is part honest life update, part behind-the-scenes business plot twist, and part “ok, what am I doing next?”

Listen to the episode:

Listen on Apple Podcasts

Listen on Spotify

After almost 18 years of building this business, the version that had worked for a very long time suddenly wasn’t working the same way anymore. Losing a major income stream I had built on someone else’s platform sent me into a full identity crisis and forced me to ask some uncomfortable questions.

What do you do when the thing you know how to do – and have done successfully for years – stops working?

Who are you when an old version of your business, career, health, or life no longer fits, but the next version isn’t completely clear yet?

In this episode, I’m sharing what has been happening behind the scenes, what this season has taught me, and why I’m going all in on helping women over 40 understand what’s happening in their bodies and feel like themselves again.

We chat about:

• The identity crisis that happened when something I had built for 18 years stopped working the way it used to
• What losing ShopMy forced me to face about building a business on platforms you don’t own
• Why I’m focusing more than ever on the things I do own: my expertise, website, email list, content, and relationships with all of you
• My own health journey—including the eye flares, rashes, joint pain, exhaustion, histamine issues, and positive autoimmune markers that completely changed the way I approach health
• Why treating every symptom like a separate problem kept me stuck
• The moment I realized that functional health wasn’t going to remain a side note in my business
• My new signature health coaching program, SPARK, which is officially launching October 14th
• Who SPARK is designed to help and why I created it specifically for the woman who is still getting everything done but knows it should not feel this hard to live in her body
• What I’ve learned about burnout, reinvention, and making decisions when you absolutely do not have the next 20 years mapped out
• Why you don’t need to know exactly where the new path leads—you just need to identify the next right step

I wish I could wrap this up by telling you I know exactly what the next chapter looks like, but I don’t. I’m still figuring it out as I go.

What I do know is that I feel more excited and hopeful than I did a few months ago. I have a direction again, even if I can’t see the entire path or exactly where it’s headed yet.

If you’re in one of those weird in-between seasons too, I hope this episode makes you feel a little less alone.

I’m also sharing more about SPARK, my new four-month health coaching program for women who feel exhausted, inflamed, foggy, stuck, or just not like themselves anymore.

SPARK is for the woman with a running list of symptoms that have all been treated like separate annoyances, even though she has a feeling they may be connected. We look at the full picture, use testing thoughtfully, figure out what deserves attention first, and build a plan she can actually follow in her real life.

If you’re listening and thinking, “This sounds like me,” send me an email at [email protected] with SPARK in the subject line. You can also DM me on Instagram and tell me what you’ve been struggling with.

Thank you for being here through every weird pivot, plot twist, and version of this business. Some of you have been here since the very beginning and it genuinely means the world to me. I’m so grateful for you and excited about where this next chapter is going.

xo

Make sure you’re subscribed to my newsletter.

For my free Autoimmune Healing ebook, click here.

Detailed show notes are available at fitnessista.com/podcast.

Partners

Check out We Feed Raw! Maisey goes crazy for this. I use it as a topper for her kibble or mix it into her pup loaf. You can try the raw version or the raw dehydrated kibble, and they’ll help you customize a plan for your pup. Use FITNESSISTA40 for 40% off your Meal Plan Starter Box here.

Check out my new favorite red light device here, and use the code FITNESSISTA for a huge discount.

If any of my fellow health professional friends are looking for another way to help their clients, I highly recommend IHP. You can also use this information to heal yourself and then go on to help others, which I think is a beautiful mission.

You can absolutely join if you don’t currently work in the health or fitness industry; many IHPs don’t begin on this path. They’re people who are passionate about learning more about health and wellness and want to share this information with those they love. You can do this as a passion or start an entirely new career.

You can use my referral link here and the code FITNESSISTA for up to $250 off the Integrative Health Practitioner program. I highly recommend it!

Thank you so much for listening and for all of your support with the podcast! Please be sure to subscribe and leave a rating or review if you enjoyed this episode.

If you leave a rating, head to this page and you’ll get a little thank-you gift from me to you.